Mane ‘n Tail

This was an individual project where I came up with a multi-media campaign for Mane ‘n Tail, similar to The Gastronome. I researched their company history through their website and on databases like Mint Global. From there, I created my creative brief and decided on what my selling idea and tagline would be. The selling idea was “Manage your busy lifestyle with confident hair” while the tagline was “Beauty without the Beast”. In terms of ads, I worked on creating a print ad, TV spot, outdoor billboard, and new media ad.

Mane ‘n Tail saw my print ad and complimented on it on their twitter account.