Resume

Resume

Work Experience

Ocean Media, Inc.
Account Director | March 2019 – Present
Account Manager | January 2017 – February 2019
Account Executive | October 2014 – December 2016
Account Coordinator | July 2013 – September 2014

  • Day-to-day management of brands’ offline and online campaigns, working with multimillion-dollar budgets
  • Work closely with clients, external partners and internal teams to ensure projects and deliverables are met in a timely manner with a focus on accuracy
  • Develop and execute strategic media campaigns across TV, radio, print, OOH and digital/social
  • Recommend opportunities, tests and optimizations and tests based on analysis of past performance
  • Develop budget monitoring systems, focusing on performance-based auditing across channels
  • Communicated deadlines and provide quality assurance on all deliverable assets
  • Utilize data to measure and optimize performance across channels to determine effectiveness and cost efficiency of campaigns
  • Create roadmaps for marketing initiatives to drive brand awareness and deliver on sales goals
  • Analyze client data to determine topline performance and pinpoint data discrepancies
  • Ensure schedules/logs were updated and assisted with building media plans
  • Create and present performance reporting weekly, quarterly and yearly to key stakeholders
  • Stayed abreast industry trends and competitive activity through eMarketer, Simmons, MRI and Nielsen
  • Supervise Account Coordinators and Account Executives in their growth

Marshall Advertising & Design
Media Planning Intern
February 2013 – July 2013

  • Created space close and material close date sheets each month and sent insertion orders to/for print and digital reps
  • Inputted ad placements and details into 3rd party ad servers
  • Ran reporting on campaigns to analyze data and overall effectiveness and built weekly campaign decks
  • Generated flowcharts and graphs detailing overall yearly breakdown of media plans for the team and client
  • Utilized MRI data to determine target demographics and psychographics
  • Determine site potential for ad placement using comScore, Compete, and Quantcast

TVXQWorld Magazine
Co-editor-in-chief
April 2009 – August 2013

  • Consistently met editorial deadlines with feedback on articles
  • Lead and wrote articles based on fashion, reviews, health, food, and gaming
  • Worked in Adobe Photoshop to layout and implement theme for magazine covers and page designs
  • Work with an international team to produce content
  • Created online magazine based on print publication (tvxqworld.com)
  • Created online companion to the magazine (tiffanyquach.com/tvxqworld)

PRactical ADvantage Communications
Account Executive
August 2012 – December 2012

  • Maintained in constant communication with client to discuss progress and updates
  • Executed a tutorial to teach current students how to access and use TimeFox
  • Created training program materials, an instruction manual and YouTube tutorials, for future students
  • Oversaw team’s progress of their video tutorial and instruction manual
  • Managed project overview, strategy and goals, scheduling, and deadlines
  • Generated tasks to fellow team members

Practice Builders
Social Media Intern
July 2012 – December 2012

  • Interviewed with clients to determine campaign strategies
  • Wrote copy for clients’ Facebook, Twitter, Google+, YouTube, Yelp, and LinkedIn
  • Used Salesforce to email clients and place client details into the system
  • Collected data using analytics, such as Google Analytics, for monthly client reports
  • Uploaded and scheduled posts and tweets using Socialoomph
  • Identified SEO content through gateways, location, and competition

Education

Bachelor of Arts, Communication; Concentration: Advertising
May 2013
California State University, Fullerton
Dean’s List: Fall 2008 – Spring 2013
GPA: 3.91, Summa Cum Laude

Skills

  • Media planning and strategy
  • Strong verbal and written communication
  • Media analysis
  • Project management
  • Time management
  • Multi-tasker
  • Direct response marketing
  • Integrated marketing
  • Digital advertising
  • Creative trafficking
  • Research and competitive insights (Nielsen, MRI, Simmons)
  • Microsoft Office Suite – with strong Excel, PowerPoint
  • Google Suite
  • SharePoint and Teams
  • Mentorship and Leadership
  • Partner relations
  • Adobe Photoshop
  • Adobe Dreamweaver

Certifications

  • Google Analytics
  • Google AdWords Search, Display, Mobile
  • Google Mobile Sites
  • Google Campaign Manager
  • Google DV360 and Search 360
  • Amazon Advertising Sponsored Ads