Resume

Resume

Work Experience

Ocean Media
Account Director
March 2019 – Present

  • Day-to-day management of brands’ offline and online campaigns with budgets up to $40MM+
  • Foster strong relationships as the point of contact for clients, media agencies and internal teams
  • Develop strategic campaigns for TV, digital/social, radio, print and out of home, backed by data
  • Recommend opportunities, optimizations and tests backed by analysis of past performance
  • Monitor and audit budgets across channels and offer solutions to meet KPI goals
  • Mentor Account Coordinators and Account Executives in their growth through training

Ocean Media
Account Manager
January 2017 – February 2019

  • Managed sole responsibility on individual accounts and supported the VP and Account Directors on others
  • Continued to maintain strong relationships with internal and external teams
  • Communicated deadlines and provide quality assurance on all deliverable assets
  • Expanded skill and knowledge into digital advertising, working closely with the Digital buying team
  • Stayed abreast industry trends and competitive activity through eMarketer, Simmons, MRI and Nielsen

Ocean Media
Account Executive
October 2014 – December 2016

  • Continued to work with Media and Digital to provide recommendations, optimizations, testing strategies for numerous campaigns
  • Created spend cadences and monitor budgets to meet client’s calendar month goals
  • Analyzed client data to determine ROI/performance and pinpoint data discrepancies
  • Utilized proprietary measurement tool to guide creative and network recommendations
  • Worked with Research to provide insight into competitive marketplace

Ocean Media
Account Coordinator
July 2013 – September 2014

  • Worked closely with VP, Account Directors and Account Managers on various accounts
  • Ensure schedules/logs were updated and assisted with building media plans
  • Updated and maintained multiple databases
  • Analyzed creative, network and daypart performance to determine effectiveness and efficiency of the media plan
  • Conducted quarterly competitive analysis to determine share of voice, network/length mix and day of week allocation
  • Created weekly performance decks and presented to clients

Marshall Advertising & Design
Media Planning Intern
February 2013 – July 2013

  • Created space close and material close date sheets each month and sent insertion orders to/for print and digital reps
  • Inputted ad placements and details into 3rd party ad servers
  • Ran reporting on campaigns to analyze data and overall effectiveness and built weekly campaign decks
  • Generated flowcharts and graphs detailing overall yearly breakdown of media plans for the team and client
  • Utilized MRI data to determine target demographics and psychographics
  • Determine site potential for ad placement using comScore, Compete, and Quantcast

TVXQWorld Magazine
Co-editor-in-chief
April 2009 – August 2013

  • Consistently met editorial deadlines with feedback on articles
  • Lead and wrote articles based on fashion, reviews, health, food, and gaming
  • Worked in Adobe Photoshop to layout and implement theme for magazine covers and page designs
  • Work with an international team to produce content
  • Created online magazine based on print publication (tvxqworld.com)
  • Created online companion to the magazine (tiffanyquach.com/tvxqworld)

PRactical ADvantage Communications
Account Executive
August 2012 – December 2012

  • Maintained in constant communication with client to discuss progress and updates
  • Executed a tutorial to teach current students how to access and use TimeFox
  • Created training program materials, an instruction manual and YouTube tutorials, for future students
  • Oversaw team’s progress of their video tutorial and instruction manual
  • Managed project overview, strategy and goals, scheduling, and deadlines
  • Generated tasks to fellow team members

Practice Builders
Social Media Intern
July 2012 – December 2012

  • Interviewed with clients to determine campaign strategies
  • Wrote copy for clients’ Facebook, Twitter, Google+, YouTube, Yelp, and LinkedIn
  • Used Salesforce to email clients and place client details into the system
  • Collected data using analytics, such as Google Analytics, for monthly client reports
  • Uploaded and scheduled posts and tweets using Socialoomph
  • Identified SEO content through gateways, location, and competition

Education

Bachelor of Arts, Communication; Concentration: Advertising
May 2013
California State University, Fullerton
Dean’s List: Fall 2008 – Spring 2013
GPA: 3.91, Summa Cum Laude

Skills

  • Multimedia planning and strategy
  • Strong verbal and written communication
  • Project management
  • Media analysis
  • Research and competitive insights (Nielsen, MRI, eMarketer, Simmons)
  • Microsoft Office Suite – with strong Excel
  • Google Tools
  • Mentorship and Leadership
  • Partner relations
  • Time management
  • Multi-tasker
  • DRTV
  • Integrated marketing
  • Digital advertising
  • Creative trafficking
  • Adobe Photoshop
  • Adobe Dreamweaver

Certifications

  • Google Analytics
  • Google AdWords Search, Display, Mobile
  • Google Mobile Sites
  • Google Campaign Manager
  • Amazon Advertising Sponsored Ads