Logo Redesigns

Today, eBay announced that in the fall, their transparent, colorful logo will be redesigned. This new logo is simpler, cleaner but still keeps the same colorful look. This comes from eBay wanting to shift their company away from being an online marketplace for auctions and collectables to full price, buy-it now merchandise. By changing the structure of their website, which has been what eBay became known for, puts them in competition with Amazon. Whether or not this switch will be a good thing for eBay, only time will tell. However, the new logo design is definitely a positive. It’s simple and crisp and it’s what a lot of companies are doing, and it works. It will be interesting to see what the public thinks about this new logo redesign. In the past, some consumers have gotten upset over companies changing their logos, like with Gap. However, I don’t think there’s anything too shockingly different with eBay’s new logo that consumers would be upset over it.

Today, USA Today also announced that they’ll be going through a redesign. But instead of just a logo redesign, they want to revamp their website and reposition themselves as a news brand rather than a newspaper brand. USA Today’s website will become more modern: more images and colors. In terms of their logo, the globe is still present, except this time, it’s just filled with blue. I’m not 100% sure if I like this new logo. The old (present) logo seems more unifying to me, whereas the new one just doesn’t do it for me. What’s do you think?

References:

http://mashable.com/2012/09/13/usa-today-redesign/

http://www.huffingtonpost.com/2012/09/13/ebay-new-logo_n_1881206.html?utm_hp_ref=technology